Choosing an appropriate domain name is very important. First and foremost, when it comes to domain names, try to stay away from the silly, stupid, ridiculous or clever. Keep your domain name simple and make it something your customers can remember if they lose the link to your business website.
Take note that, while your domain name on Geocities or AOL may seem like the least expensive way to go, it may also get you dropped from certain search engines. Some search engines ignore domain addresses that reside on these ‘free servers’ or on the ‘cheap’ servers.
Even if your site is recognized and considered by search engines, a professional domain name that uses your primary company name or associated words is likely to get more attention and be considered as a stable business by your prospective customers.
Purchasing domain names are not that expensive which cost about $100 and there are many companies that can register the name for you, provided it is available and has not already been used by another company.
Using one of your keywords in your domain name can increase your score on some search engines. For example, paperclip.com could be more effective as paper-clip.com, if that domain name was available.
You might also choose to establish more than one domain name using keywords and then link your ‘doorway’ domain sites to your primary site. But you will have to pay for each of the domain name and also the monthly hosting fees. It all depends on the type and size of your business and your competition.
Keep in mind that some search engines disregard ‘doorway’ sites. So put at least a page of content on the doorway site with some useful information and then link it to your primary site. But don’t design it as an empty page.
The other reason being, you can have one, three, five, or even more email addresses that all contain your business name, and give your business a professional feel. When customers get emails from contact@paperclip.com they feel as if they are dealing with a stable, professional business operation.
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2 Comments
In choosing a web hosting service, every single detail needs to be considered and reviewed in depth before making your decision. These things should be checked:
* Reliability and speed of access
* Data Transfer (Traffic/Bandwidth)
* Disk space
* Technical support
* FTP, PHP, Perl, SSI, .htaccess, telnet, SSH, MySQL, crontabs
* SSL (secure server), Shopping Cart
* Email, Autoresponders, POP3, Mail Forwarding
* Control Panel
* Multiple Domain Hosting and Subdomains
* Server
* Price
* Monthly/Quarterly/Annual Payment Plans
Hi Mel
I fully agree.
The competition has been intense and very often, most of them offer very similar configurations. The only difference is their pricing.
Have changed once before. I value reliability and speed as my utmost importance because moving all my sites to another can be a nightmare!