Acquiring back link to your website is the only factor with off-page factor. However there are certain criteria that must be observed in order to take full advantage for the effort.
Back link must be acquired from like-minded business similar to that of your website. I know I have stressed that before in Search Engine Optimization Tips. But this precious piece of advice is worthwhile emphasizing. Very often website owner is too eager to acquire back link but lose focus on its importance. If you are selling “dog shampoo” and the web traffic is generated from “motor car”, what is the possibility in selling your dog shampoo to them?
The whole process in getting back link is to raise your website external profile by getting others to vote for you. Therefore it is very important to know where to acquire your external links.
By far the easiest way to acquire back link is from an Article Directory like Ezinearticles.com. Simply write a short article pertaining to the keyword that you wish to target and submit to them. Whenever your article is being read, they might just click the attached link in the article to visit your website for more interesting articles to read. Hopefully after reading a few articles, they might be convinced to buy the dog shampoo that you are promoting!
Apart from Article Directories, you might like to try your luck with Open Directory like DMOZ which have human editors to evaluate the quality of your website before they consider listing your website in their listing. Since the criteria are so stringent, I would like to suggest that you target this directory after you have done all your Search Engine Optimization work.
Am sure these people will see the page rank of your website and also the quality of your incoming links. With that, I wish you LUCK!
It is good that you read on the Importance Of On-page Optimization as well.
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[...] Submit your link to Website Directories is a great way of acquiring links for your site. This is an Off-page optimization which is part of Search Engine Optimization [...]