Every sustainable business existed because it is able to find customers to the product or service. Almost all business decisions are geared towards marketing which inevitably leads to locating another new customer. If you can’t make a sale, your business won’t last long and soon your business will fold.
In order to convert a prospect into a customer, you must have a product that is of real value to the prospect. If the eBook that you are selling for $29.90 when it can be easily bought for $9.90, what is your chances to convert your prospect into a customer?
Real value of the product must also be easily worth at least 10 times the price that you are trying to sell to your prospect. If your prospect is not buying, this is a clear sign that your product is not of value or over-priced. If a prospect does not become a customer, you do not have a business! This is the cold truth that many business owners fail to realize.
Product that is not of value is the worst situation that you can be. This is a clear indication that the product was created because you think there is a demand for it in the market. For a business to survive, it is important to know what the market is looking for and simply create a product to meet the demand. Many budding businessman made this mistake.
Keyword research is fundamental to online success. Instead of conducting a market research for the demand and supply for a product, the product was created with the view that there is a demand for it!
Over-priced product on the other hand is much easier to manipulate. Prospects are somewhat interested with the product but are deterred by the selling price. Business owner can either lower the selling price or add a related bonus to the product.
Lowering the price of the product should be kept as the last alternative. Related bonuses can be easily packaged into your product and all it takes is some intimate knowledge in the product you are trying to sell.
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Find Your Customers
Every sustainable business existed because it is able to find customers to the product or service. Almost all business decisions are geared towards marketing which inevitably leads to locating another new customer. If you can’t make a sale, your business won’t last long and soon your business will fold.
In order to convert a prospect into a customer, you must have a product that is of real value to the prospect. If the eBook that you are selling for $29.90 when it can be easily bought for $9.90, what is your chances to convert your prospect into a customer?
Real value of the product must also be easily worth at least 10 times the price that you are trying to sell to your prospect. If your prospect is not buying, this is a clear sign that your product is not of value or over-priced. If a prospect does not become a customer, you do not have a business! This is the cold truth that many business owners fail to realize.
Product that is not of value is the worst situation that you can be. This is a clear indication that the product was created because you think there is a demand for it in the market. For a business to survive, it is important to know what the market is looking for and simply create a product to meet the demand. Many budding businessman made this mistake.
Keyword research is fundamental to online success. Instead of conducting a market research for the demand and supply for a product, the product was created with the view that there is a demand for it!
Over-priced product on the other hand is much easier to manipulate. Prospects are somewhat interested with the product but are deterred by the selling price. Business owner can either lower the selling price or add a related bonus to the product.
Lowering the price of the product should be kept as the last alternative. Related bonuses can be easily packaged into your product and all it takes is some intimate knowledge in the product you are trying to sell.
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